You're getting a scored diagnostic across five signals the premium patient evaluates before she contacts you — your review profile, your first response window, how your practice handles a price question, what happens between booking and arrival, and your post-treatment touchpoint. Each section scores your current practice against a benchmark and gives you one specific fix. Most people finish in about an hour.
The fixes aren't abstract. Each one tells you what to change, what to say when you change it, and what the premium version of that signal looks like versus the commodity version. The review section alone — how to ask, when to ask, what language to prompt — usually shifts how your inquiry responses feel within a few weeks.
Start with Signal 01. That section alone tends to change how you read every inquiry after it.