You’re getting a scored diagnostic across the five checkpoints the right cosmetic patient moves through before she becomes a case start: reviews, clinical portfolio, first contact, what happens after booking, and post-treatment follow-up.
Each section shows what she is privately deciding there, how your current practice reads at that moment, and one specific fix. This is not abstract feedback. It shows you what the stronger version of that signal looks like, what the weaker version looks like, and where the right patient is quietly dropping before your team ever gets the chance to win her.
The gallery section is the one most practices have not looked at honestly. Stock photos, over-styled images, and dramatic transformations do not reassure her. They often confirm the exact fear that keeps her researching. The audit shows you what she is actually screening for, what kind of photography helps, and why the right philosophy statement can do more than a page of credentials.
Start with Signal 01 and work straight through. By the end, you should be able to see exactly where trust is being built, where it is being lost, and what to fix first.