You’re getting the full practice standard for attracting, converting, and keeping the patients you actually want more of.
The main document is yours to read first. It maps how the right patient really decides: what she reads in your reviews and Instagram, how she interprets a first response, what makes her quietly remove a practice from consideration, and why the window after booking matters more than most teams realize. Section 10 shows you exactly who gets each team document, how to hand it over, and what to check weekly until the standard holds.
The five team documents go directly to the people who run those moments. Your Instagram owner gets the profile audit. Whoever handles DMs gets the response templates and patient identifier. Front desk gets the live-contact briefing. Whoever manages bookings gets the pre-appointment sequence. Injector and coordinator get the review-request guidance. Each one is written to be handed off, used, and checked in the real world.
This is how a practice becomes recognizable to premium patients before they ever reach out, and consistent enough to keep their trust once they do.