You're getting six documents built around a single question: who's evaluating your practice before she reaches out, and what is she finding? The main document is yours to read — it maps the premium patient's full decision sequence, what she's reading in your reviews, how she reads a first response, what causes her to quietly remove a practice from her list without ever explaining why. Section 9 tells you who gets each team document, what to say when you hand it over, and how to confirm it's being used each week.
The five team documents go directly to the people who run those touchpoints. Your front desk gets the DM templates. Whoever handles pre-appointment gets that sequence. Your injector gets the review request copy and the follow-up text guidance. Each document is written to be handed to a specific person, not explained by you — it explains itself.
This is your team's standard. The right patient researches for months before she reaches out. What she finds in that window — your profile, your first response, what happens after she books — is what this system is built to hold consistently, regardless of who's working that day.