You're getting a system built around the specific moment patient type is actually determined — not the consultation, but the first call. The pre-qualification framework, the three ways to handle a pricing question (and which one keeps the high-value patient), the no-quote hold your TC can run under pressure without flinching — it's all here, with the language written out so she doesn't have to improvise it.
The four bonuses are in there because reading it and actually implementing it are different problems. The First Call Protocol gets your first change live today. The Coordinator Introduction Script tells you exactly what to say when you hand this over so she doesn't quietly adapt it into something that doesn't work. The Practice Voice Adaptation Guide makes sure everything sounds like your office. The Hard Cases Playbook covers what to do when a price-shopper ends up in your consult room anyway.
Start at the top. Module 1 tells you which leak from the calculator is costing you most. Your TC can have the first change running before end of day.