You're getting eight documents built around who shows up, who books, and who gets out of the car. The main document is yours to read — it covers how she actually decides before she contacts anyone, what she's reading in your review profile, how she reads a first call, what happens in the window between booking and arrival, and why the practices with nine-year patients do what they do. Section 9 tells you who gets each team document and what to say when you hand it over.
Six team documents go directly to the people who run those touchpoints: your TC, whoever handles first calls, whoever manages web form responses, whoever runs the pre-consult sequence, your review request process, and your GBP profile. Each document is written to be handed to that specific person. It explains itself — you don't need to.
The Smile Gallery Brief is for you specifically. It addresses the single biggest reason the right patient quietly removes your practice from her list before she ever calls — the photography standard, the case selection, the philosophy statement. Most practices don't know that window is costing them anything. Now you will.